Tsaana started with the gradual assertion of a penchant for modest clothing, especially during formal events, from these designers. Despite extensive research on popular websites, the difficulty in finding dresses that reflected their values was obvious.
This shared frustration of the creators generated the idea of TSAANA in 2022, during an informal conversation, realizing that other people were facing the same obstacles.
Thus, the designers have embarked on a journey to meet this need, by pledging to offer clothing that is both modest and elegant to those who share their values.
The brand was named Tsaana, inspired by the Hebrew word “Tsana” meaning, “modest”, thus celebrating discreet, authentic and timeless beauty. The vision, embodied by this name, aims to provide a solution for those looking for modest clothing that reflects their values. Tsaana's philosophy is based on the belief that all women deserve to easily find modest clothing that combines elegance, chic and timelessness. Tsaana encourages people to abandon the idea of austere, dull, and outdated modesty in favor of an elegant, chic, and refined style.
“There is an elegance in modesty that goes beyond all pomp and error.”
